Blog : What is Paid Per Click Advertising?

Attract More Customers

No matter what your budget, you can display your ads on Google and their advertising network. Connect with potential customers at the magic moment they're searching for your products or services, and only pay when people click your ads.

Why It Works

Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.

Measurable value
There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means that every Dollar/Pound/Euro/Rand of your budget goes towards bringing new prospects to you.

For Local Business
Set your ads to appear only to people searching in a particular region. Now it's easy to target online customers within, say, 25 miles of your front door.

When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

Pay per click (PPC)

Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising.