What Is SEO?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Seo elements to consider :
- Competitive Analysis : See who your competitors are linked to.
- Reciprocal Links : Link your websites to other sites that work hand in hand with your industry/business
- Search Engine and Directory Submission : Adding your website to Search Engines and Business Directories.
- Optimising the behaviour and functionality of your website to work hand in hand with search engines.
Some useful questions to ask an SEO include:
- Can you show me examples of your work, success stories and testimonials?
- Best Practise : Do you follow the Google Webmaster Guidelines?
- Do you offer any online marketing services or advice to complement your organic search business? Such as Google Adwords, Facebook Advertising.
- What kind of results do you expect to see, and in what timeframe? How do you measure your success?
- What's your experience developing international websites?
- What are your most important Search Engine Optimization techniques?
- How long have you been in business?
- How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
Beware : No one can guarantee a #1 ranking on Google!
Beware of SEO companies that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through an page or by submitting a .
What is Google Ads:
No matter what your budget, you can display your ads on Google and their advertising network. Pay only if people click your ads.
How it works:
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that''s already interested in you.
People can simply click your ad to make a purchase or learn more about you.
Why it works:
Now you can advertise to people searching on Google. Even if you'r already appear in Google''s search results, AdWords can help you target new audiences on Google and our advertising network.