Blog : SEO - Search Engine Optimisation

What is Paid Per Click Advertising?

Thursday, April 12, 2012 SEO - Search Engine Optimisation Google Adwords, Pay per click, Cost per click, Target online customers

Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay for the clicks, whats the benefit of this? You're advertising to an audience that's already interested in you.

What Is Search Engine Optimisation

Thursday, April 12, 2012 SEO - Search Engine Optimisation Increasing website traffic, SEO, Organic results

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

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Choose a phrase that is popular, but not too popular (HIGH PRIORITY)

When trying to decide on a keyword phrase, you want to find one that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. It's better to try to optimize for keywords that you can rank higher. You'll get more pageviews from a less popular keyword when you're on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines.

Create a great keyword phrase (HIGH PRIORITY)

The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn't try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.

Write unique content (HIGH PRIORITY)

Unique content is important too. You need to provide content that has different information than what is on other sites and other Web pages.

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